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The Cost of Creation: Ubisoft Defends Assassin’s Creed Shadows Microtransactions as the Key to More Free Content
Ubisoft's Defense: The Assistant Game Director for Assassin’s Creed Shadows, Simon Lemay-Comtois, defended microtransactions by stating they are essential to fund the development of major free content and technical updates, such as "the Isu stuff, the quest stuff, the parkour updates, all of it."
Financial Importance: Microtransactions and "Player Recurring Investments" (PRIs) are hugely profitable for Ubisoft, generating a significant revenue stream that financially outweighs traditional digital game sales.
Content Balance: Despite the high cost of cosmetic items in the in-game store (around $10–$20 USD per set), Ubisoft has balanced the monetization by releasing substantial free content, including a major Attack on Titan crossover and new story quests, for all players.